While some advertising attempts to give buyers a sense of lack or wanting, other types of advertising create desire associating the product with desirable attributes, by showing either a celebrity or a model with the product. In philosophy, desire has been identified as a philosophical problem since Antiquity. Because desire steve hagen buddhism plain and simple pdf cause humans to become obsessed and embittered, it has been called one of the causes of woe for mankind. However, desire for wholesome things is seen as liberating and enhancing.
While the stream of desire for sense-pleasures must be cut eventually, a practitioner on the path to liberation is encouraged by the Buddha to “generate desire” for the fostering of skillful qualities and the abandoning of unskillful ones. Poets found the bond of being in non-being in their heart’s thought”. There is a double message here between what Buddha said, that desire must be created, and what some monks propose to their followers, that desire must be cut. Buddha said—desire must be generated.
People have a tendency to live based on desires coming from the outside, and such desires are the ones making choices for them. Within Christianity, desire is seen as something that can either lead a person towards God and destiny or away from him. Lordship of Christ, can become a tool for good, for advancement, and for abundant living. While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions.