The Internet has grown rapidly over the last 5 years. It is predicted that more than 100 million households will be connected to the World Purchasing and supply management 15th edition pdf free download Web by 2002.
But what about the use of the Internet in business-to-business supply chain applications? Here, the greatest potential of the Internet is being realized by speeding up communication between customers and their suppliers, improving service levels, and reducing logistics costs. In this article, the authors discuss for the first time how the Internet is being used in managing the major components of supply chains including transportation, purchasing, inventory management, customer service, production scheduling, warehousing, and vendor relations. The study breaks down each area and describes to what extent and how the Internet is being applied. The study also looks at the development of Intranets and Extranets in supply chains.
Check if you have access through your login credentials or your institution. Management, Temple University, Philadelphia, Pennsylvania. His research interests include supply chain management, marketing management, customer service, and pricing. His research interests include retailing, E-commerce marketing, direct marketing, and channels of distribution. His research interests include marketing management, customer service, catastrophe theory, and operations management. Successful supply chain management requires cross-functional integration and marketing must play a critical role.
The challenge is to determine how to successfully accomplish this integration. We present a framework for supply chain management as well as questions for how it might be implemented and questions for future research. Case studies conducted at several companies and involving multiple members of supply chains are used to illustrate the concepts described. LAMBERT is the Raymond E. Mason Professor of Transportation and Logistics, and Director of The Global Supply Chain Forum, Fisher College of Business, The Ohio State University. He is also the Prime F. Osborn III Eminent Scholar Chair in Transportation, Professor of Marketing and Logistics, and Director of The International Center for Competitive Excellence, University of North Florida, Jacksonville, Florida.