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Hyde Park Group is a strategic culinary innovation company with a design thinking approach connecting consumer insight to new food and beverage design. Powered by Slider Revolution 5. Hyde Park Group is a strategic culinary company connecting consumer insight to new food and beverage design. We deliver trend-forward new products powered by strategy, research, award-winning chefs and innovators. They helped revolutionize our process and tap into the combined power of the team.
As a result, we brought our best thinking to the opportunities before us and came up with breakthrough solutions. They are creative, out-of-the-box thinkers with a passion for food and innovation. Their group was an integral part of our marketing team. In all my years with the company, Hyde Park Group delivered the best first tasting I’ve ever attended. The speed at which Hyde Park Group gets from the spark of an idea to real food in a real package is amazing. This leads to high quality consumer feedback at an extremely early stage of product development. As a senior executive with accountabilities for new brand innovation, they made significant contributions to the development of an award-winning innovation strategy and the ideation and execution of new brand offerings.
We are proud of what we have accomplished with HPG in a very critical and transitional time for our brand. They were an enormous part of that effort and helped introduce the outside culinary world to us in a thoughtful, strategic, and delicious way. Hyde Park Group did a terrific job conceptualizing a new approach to food, drawing on their unique talents and worldview. They are some of the finest marketing professionals I have worked with in my career.
They are all about taking action, but action based on research and actual metrics. Hyde Park Group has functioned as our strategic partner for the past several years. HPG truly is a strategic partner for the brand, and not just a project-based partner. They are not only bleeding edge in their understanding of marketing strategy, ideation, and resulting tactics, they are innovators.
Hyde Park Group showed us unparalleled partnership and innovation while working with both our Marketing and Culinary teams. They took the time to learn about our challenges and our guests before bringing forth some of the most innovative ideas I have seen come out of our kitchen. Our chefs were energized by the partnership and we have started to activate against that innovation. We can’t wait to work with HPG again! Heinlein’s concept is far more nuanced, with critic Istvan Csicsery-Ronay Jr. English ‘I see’ often means the same as ‘I understand'”.