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They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc. There are many different uses of digital signage that will allow a business to accomplish several goals. There is no definitive list of potential applications. Signage at the point of sale designed to influence choice e. The reason for the rise is due to the growing demand by companies for the development of digital signage solutions, advertisement displays, and paper wastage reduction. Presently, North America dominates the digital signage market and will be expected to continue dominating the market until 2020, with the US occupying a majority of the market share. The Asia Pacific and European region has shown promising markets, with Germany and UK in Europe, and Japan and South Korea in the Asia Pacific region.
These four countries are expected to have the highest rate of growth in the digital signage market by the year 2020. Digital signage was used in the restaurant through an interactive menu screen that rotates according to the different promotional offers. Outdoor usage of digital signage is most prevalent in drive-through that allows the customer to browse through the entire menu at a glance while also placing their order with an interactive touchscreen. Indoor digital signage is used for the display of menus. Prior to the integration of digital signage, restaurants would have to manually update the cafeteria menu, which is in of itself a full-time job, especially if the menu needs to be updated daily. With digital signage, restaurants do not have to manually update the menu feed, with live menu feed from digital signage solutions.
Digital signage is widely used in shopping malls as a form of directory or map display. The multitude of uses digital signage is capable of enables shopping malls with a flexible solution that will fit different needs. Some of the uses of digital signage in shopping malls are wayfinding kiosk, enabling the customer to find their path through an interactive touchscreen. Another usage of digital signage in shopping malls is disseminating relevant information such as the schedule of an ongoing event or campaign.
Digital signage may also be used in shopping malls as a form of advertisement. Shopping malls owner will be able to manually control the advertisement or media that will be displayed in the digital signage and will be able to rent the advertising space for an additional source of revenue. With the digital signage in the shopping mall, there are many different opportunities to using the device and attracting shoppers. Digital signage is frequently used during exhibitions or marketing events to entice the audience and passersby. Digital signage aims to attract crowds to the particular event and enhancing the experience of its visitors by making the experience memorable, in order to create an effective campaign.
Exhibitions are able to use digital signage to create a high-impact branding experience for advertisement purposes in an enclosed environment. The Emoji Movie” fashion show. The hospitality industry uses digital signage to display crucial information at a convenient and visible location for all its patron. A digital signage is capable of functioning as a virtual concierge in hotels and as entertainment for conferences during waiting room.
Digital signage is also used in hotels as a form of wayfinding, to guide a large group of people for a conference to the correct room. Digital signage is used to provide a simple method to update information that is continuously changing such as expo information. The cinema industry utilizes digital signage to augment the movie-goer experience. Digital signage is placed in the lobby, concession stands and displays advertisement before the movie begins. This informs customers about other theater offerings and scheduling, increases concession sales and gains other sources of revenue. Digital content is created easily and flexibly via a display control software.