Consumer behavior solomon test bank pdf

Fresh produce markets have existed since ancient times. Over the centuries, retail shops were transformed from little more than “rude booths” to the sophisticated shopping malls of the modern era. Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel consumer behavior solomon test bank pdf presentation. Retailing support services may also include the provision of credit, delivery services, advisory services, stylist services and a range of other supporting services.

It provides online details of retail outlets for offline shopping, catalogued according to product categories. Dutch and German, also refers to the sale of small quantities of items. A retailer is any person or organisation is a reseller who sells goods or services directly to consumers or end-users. In some jurisdictions or regions, legal definitions of retail specify that at least 80 percent of sales activity must be to end-users. Retailing often occurs in retail stores or service establishments, but may also occur through direct selling such as through vending machines, door-to-door sales or electronic channels. Although the idea of retail is often associated with the purchase of goods, the term may be applied to service-providers that sell to consumers. Retail service providers include retail banking, tourism, insurance, private healthcare, private education, private security firms, legal firms, publishers, public transport and others.

For example, a tourism provider might have a retail division that books travel and accommodation for consumers plus a wholesale division that purchases blocks of accommodation, hospitality, transport and sightseeing which are subsequently packaged into a holiday tour for sale to retail travel agents. Retail markets have existed since ancient times. Archaeological evidence for trade, probably involving barter systems, dates back more than 10,000 years. As civilizations grew, barter was replaced with retail trade involving coinage. Open air, public markets were known in ancient Babylonia, Assyria, Phoenicia and Egypt. Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied permanent premises in alleys that led to the open market-place. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days.

The latter was a vast expanse, comprising multiple buildings with shops on four levels. The Roman forum was arguably the earliest example of a permanent retail shop-front. Mediterranean, becoming a major trading power by the 9th century BCE. The Phoenicians imported and exported wood, textiles, glass and produce such as wine, oil, dried fruit and nuts.